Nationalism disappeared long ago. Nationalism is a 
very peculiar form of visual awareness—pride in the 
appearance of oneself and one’s country and one’s 
people. We have tribalism. It’s a kind of 
regionalism—not national at all. And the regions are 
tending to split apart very fast. Good heavens—
there’s a huge separatist feeling in the West and in 
the East! And of course, a tribal society is much less 
formal than a nationalist society. They throw away 
all the frills. They’re folksy. They have strong sense 
of local community.

Linda Sandler, “An Informal Interview with Marshall 
McLuhan,” Miss Chatelaine , Fall 1974.